Adwords Services

How does PPC Work?

As much as we may think we are, not all of us are web guru’s – bottom line is we know what we want but most of us find it difficult to achieve or don’t know how to achieve it.

Don’t worry you’re not alone there are plenty of people in the same boat as you who are trying their best to get ranked on Google and increase website traffic to in turn drive sales. We all know how difficult it can be to organically get ranked on Google, it mainly involves an immense amount of knowledge of SEO.

So what is Pay Per Click (PPC)? it is an economic and efficient way to drive traffic to your website in a simple yet effective form of internet marketing. PPC can be an amazing marketing tool for getting ranked highly on search engines, providing you are using the correct keywords, This in turn can get you ranked at a fast pace and generate new leads driving traffic to your website.

So how does it work? Google lists ads for your website at the top of search result pages with the budget you have given them. What’s the catch? There is a Cost Per Click (CPC) associated within your budget, meaning each time someone clicks on your ad from an organic search you will pay the current CPC from your budget. Once your budget has been consumed, Google will no longer run your ads until you reload your budget. Bearing in mind you can set budgets daily, weekly and monthly, although it is more likely that you will be setting daily budgets if you are managiing correctly and continuously.

Although PPC is a simple and effective form of internet marketing, it can also be disastrous if done incorrectly. You need to grasp the knowledge and basic understandings before proceeding in this direction. If you want to launch an effective PPC Campaign then you have come to the right place, we have listed the 3 most relevant tips needed to increase website traffic.

Create Goals for your PPC Campaign

There are 3 main questions that you should be answering in order to run a successful PPC Campaign which results in a drive in website traffic:

Q1. Who is your target?
The main goal here is to be thinking along the same trail of thought as the visitors you are trying to attract. You should be carefully selecting keywords, making sure to cautiously select ad text that your desired audience would be searching for. In order to attract the right type of visitors and guarantee a valuable user experience you need to ensure that your landing page aligns with the selective keywords and ad text that you have chosen.

Q2. What is your desired outcome?
It is amazing how many people set up a PPC Campaign without having any idea what they want their targeted audience to do once they have clicked on the ad. You need to remember that this is a paid search, you don’t want people to unnecessarily be clicking your ads without a desired outcome – that will get expensive fast. Think about what you want your target audience to do once they have clicked on your ad. A great way to keep focused is to create a “call to action” on your landing page – this will initiate visitors to this desired outcome.

Q3. How will you know the PPC Campaign is a success?
If you don’t set up a way to measure the success of your PPC Campaign – is it even worth doing? Google analytics is a great software tool to use to measure your visitor count, this tool allows you to track URLs in order to analyse paid search traffic. Over time you will be able to analyse specific keywords to identify which ones you want to keep and which ones you may want to pause.